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Transforming Customer Service with AI on M365 & D365

Discover how a global firm cut resolution time by 57% and boosted CSAT by 16 points using an AI Agent powered by Microsoft 365 and Dynamics 365

About Project

A global professional services firm with 5,000+ employees across 8 countries wanted to enhance its customer service operations.

The company used Dynamics 365 Customer Service and Microsoft 365 (Outlook, Teams, SharePoint) but faced challenges with slow response times, repetitive work, and inconsistent customer experiences.

The goal was to implement an AI Agent integrated across M365 and D365 to automate case research, improve accuracy, and elevate both customer and employee satisfaction.

Business Challenges

  • πŸ” Manual, time-consuming search across knowledge bases and emails.
  • ⏱️ Long case resolution times (average 28 hours).
  • πŸ“‰ Low CSAT (72%) and growing customer frustration.
  • πŸ’¬ Repetitive response drafting and manual updates.
  • πŸ“Š Limited analytics visibility for leadership and QA.

Solution

Our team designed and deployed an AI-powered Virtual Service Assistant built on:

  • Dynamics 365 Copilot for contextual recommendations.

  • Azure OpenAI Service for summarization and intelligent response generation.

  • Microsoft Graph API for smart content retrieval from SharePoint + Teams.

  • Power Automate for case routing and workflow automation.

  • Power BI for real-time performance insights.

AI Features Delivered:

  • AI-generated case summaries.

  • Knowledge retrieval from internal documents.

  • Smart, tone-adjusted email drafts in Outlook.

  • Predictive next-best-action recommendations.

  • Insights dashboard tracking resolution metrics.

Before

  • ⏱️ Average resolution time: 28 hours
  • πŸ”„ First contact resolution: 63%
  • πŸ’¬ Customer satisfaction (CSAT): 72%
  • πŸ‘©β€πŸ’» Cases handled per agent: 9 per day
  • πŸ˜“ Agents frequently overwhelmed with repetitive searches and manual drafting
  • πŸ“‰ Limited visibility into performance trends

After

  • ⚑ 57% faster case resolution (average 12 hours)
  • πŸ“ˆ +19-point increase in first contact resolution (82%)
  • ❀️ +16-point improvement in CSAT (88%)
  • πŸš€ +67% increase in productivity (15 cases per agent/day)
  • πŸ’ͺ Higher employee engagement and retention
  • πŸ” Real-time visibility into KPIs via Power BI

Business Value

  • βœ… Operational Efficiency: Reduced manual work, faster resolutions.
  • βœ… Scalable CX: Supports multilingual, multi-region operations.
  • βœ… Employee Empowerment: Agents focus on complex, value-added interactions.
  • βœ… Customer Delight: Personalized, consistent experiences across channels.
  • βœ… Data-Driven Management: Power BI dashboards deliver actionable insights.

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